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The devil is in the details!

Maintenance

They say, "the devil is in the details..." and it's true for web sites, too.  Your company's web presence must be kept up-to-date or you can loose potential sales or clients.  What needs changing?  Who at your office even has the time, software, and training to do it on a weekly or monthly basis?  Never fear, Wild Wonderful Webs is here!

WWW is available to update your site from information you provide us. Whether it's a photo, printed brochure, hand-written note, or email copy, we can keep your site fresh and up-to-date!  Let us take the burden of keeping your site current, so your staff can stay focused on the job at hand.

How often does your web site need updating?  Probably not as often as you might think. Some businesses are under the misconception that a web site must be changed every week, or you will loose customers. This would be true if you were a weekly news service or presenting weekly sales specials, however most businesses can manage with simple scheduled updates.

Most sites will continue to generate "hits" (visitors to your site) by making only monthly changes. Even without regular changes, if your web site is serving as a means of enhancing other advertisements, you can continue to generate new visitors. You will have an endless stream of new visitors as long as you are properly promoting your web site.

Afraid of a site that needs regular updates? Then think of your web site as an 'on-line brochure'. With proper planning, you do not have to redesign and continually reprint company brochures. They say exactly what they need to say, and present details of your company to your clients. What does change is who sees your brochure. The same is true of your company web site. Again, it's important to promote your web presence.

Maintenance Tips
Here are some tips to help you decide how often you should update your web site:

Calendar Events
Plan ahead and monthly updates should be all you need.

Newsletters
Again, monthly updates are sufficient unless your business generates weekly notices.

Sales Items and Prices
For various reasons it is best to encourage customers to contact your business by phone or stop in to visit.

If you are developing an on-line store, understand that this requires an infrastructure to handle the incoming requests, billing, shipping, etc.  Start out by listing staple items that don't fluctuate in price or style. Once your customer base is steady, start adding weekly specials to keep them happy.